Latest news
CULTURE

How Did The SLS Contest Came To Be?

A brief recap of how it was born
VIDEOS

Skateboarding Icon Paul Rodriguez Honored By Nike SB

Celebrating a lifelong partnership
NEWS

Danny Way Reveals Roid Use To Cope With Injuries

Skate life isn’t for everyone
VIDEOS

Primitive Skatepark | 2PM

Cool Team, cool edit
VIDEOS

P-Rod Visits The Nike Headquarters

Looking forward to the next ep
CULTURE

Greg Lutzka’s “One Way Ticket”

Premieres At Newport Beach Film Festival
VIDEOS

Nigel Alexander Stops By The Nine Club

One of the first ones pushing skate in YT
VIDEOS

P-Rod's Flat Ground Session

A masterclass to watch
CULTURE

Get to Know Paul Rodriguez in Five Videos

The skateboarding icon has got the goods
VIDEOS

Watch a Primitive Skate ‘Unmastered’ Part from Paul Rodriguez

The head of the table isn’t afraid to get raw
VIDEOS

Franky Villani Drops New Part for Primitive

He’s all over the city
VIDEOS

Paul Rodriguez Teaches You How to 360 Flip

Will his tips help you out?
CULTURE

The History of Nike SB

Revolutionizing skateboarding culture and performance
CULTURE

Here's The Story Behind The Most Popular Band Boards

Misfits, Metallica, Beastie Boys, Tupac & more
VIDEOS

Paul Rodriguez Shares Vintage Raw Footage of ‘Forecast’

Let’s hop in the time machine!
CULTURE

The Top 5 Most Influential Skate Shoes Ever!

Leaving their mark on the sport and inspiring future designs
STYLE

The Nike SB x Air Jordan 4 "Pine Green"

Release date officially announced
VIDEOS

The Hyphenate Launches “Doubt Me Skate”

From working with The Berrics to competing with The Berrics
CULTURE

Miami Sunday Skate Jam Celebrating Virgil Abloh's Legacy

At Miami’s Lot 11 Skatepark, pros came together in honor of the visionary
CULTURE

10 Full-Length Movies Inspired by Skateboarding

Skate films you can get lost in
STYLE

Primitive Teases Their New “Gold Pack” Collection

With the help of Carlos Ribeiro
NEWS

Watch the SLS Finals from Salt Lake City

Who took home the big wins?
NEWS

Kyonosuke Yamashita Joins the Primitive Team

P-Rod and crew and stoked
VIDEOS

Nike SB Talks About the History of Skate Contests

Four legends catalog the evolution