Is Nyjah Huston Teasing a New Brand?

Nyjah Huston made waves when he left Element in January, his board sponsor for years. This naturally led to speculation. Huston is one of the biggest names in skateboarding, and he’s about to be bigger. The 26-year-old is a member of Team USA and will be at the Summer Olympics in Tokyo. There’s a good bet he will walk away as one of the stars of new Olympic sport, maybe even with a medal. The Olympics makes new stars, and Huston could be primed to really grow his brand. Also, he may be growing a literal brand. Huston got cryptic on us on Instagram recently. He posted a series of photos that you can see above, all captioned solely with “It’s coming” and an emoji shushing us to keep the secret. What could it mean? Some are thinking Huston is starting his own skateboarding brand. Then again, the photos are also heavy on Monster energy and Nike SB logos. Who knows? We’re definitely intrigued, though. Something is coming. We can’t wait to find out.