Behind the 272 with Jake Hayes
Jake Hayes and NB Numeric behind the scenes on their production
NB Numeric has released a new clip onto their YouTube channel, where both themselves and Jake Hayes invite us to follow them through behind the scenes of their latest production, the new Jake Hayes 272 colorway.
In this video, New Balance aims to recreate their first Jake Hayes advert for the 379 from back in March 2021 with a classic floaty ollie, this time upping the ante with a car instead of a city bike. Only this time they’re met with new equipment and fresh ideas.
Guest appearances by Andrew Reynolds, Jamie Foy, and Franky Villani.
