Latest news
NEWS

Tre Williams Turns Pro For Primitive!

P Rod’s Company, Primitive turns Tre Williams Pro!
NEWS

Marek Zaprazny Parts Ways With Primitive

After a long run with Primitive, Marek has left the company
NEWS

Filipe Mota Joins Primitive

And he has a nasty video part to prove it!
NEWS

Kyonosuke Yamashita Joins the Primitive Team

P-Rod and crew and stoked
NEWS

Check Out Primitive’s Best Trick Jam

Coming at you from the SLS Tour Qualifier
VIDEOS

Check Out Spencer Hamilton’s Vancouver Part

He’s a good Canadian boy through and through
VIDEOS

Check Out the B-Sides from Primitive’s What the P-Rod? Video

It’s never a bad idea to celebrate Paul Rodriguez’s skating
VIDEOS

Check Out Primitive’s New Skatepark

They pulled out all the stops
VIDEOS

Go Behind the Scenes of Primitive’s Fourth Quarter Video

Watch Miles Silva and Robert Neal work on their parts
VIDEOS

Check Out Some New Clips of Franky Villani in Action

He’s helping skateboarding evolve with every session
STYLE

Paul Jackson Takes Us Behind His Marvel Collection

The artist has made many of Primitive’s board pop
VIDEOS

THE BUSY PRIMITIVE TEAM HAS RELEASED ANOTHER VIDEO

This is not merely a test
NEWS

Primitive Drops a Full-Length to End 2020

It’s the latest from the prolific company who has given us a ton in a trying year
VIDEOS

Primitive Drops a Tease for a New Video

Get ready for Fourth Quarter next week
STYLE

Primitive and New Balance Announce New Collaboration with Video

Two brands, several riders, one cool new collab
VIDEOS

PRIMITIVE GOES INTERNATIONAL IN ITS LATEST VIDEO

Sweden and Germany get repped by two talented skaters
VIDEOS

WATCH THE FINAL EPISODE OF PRIMITIVE’S BEHIND THE MISSIONS SERIES

It’s one last look behind the scenes of Encore.
VIDEOS

WATCH ERICK WINKOWSKI “TRESPASS” ALL OVER NEW VIDEO

Do not attempt this at home (also stay in your home).
VIDEOS

PRIMITIVE IS TAKING US BEHIND THE SCENES OF ENCORE

Watch their skaters take on Chengdu, China.