Latest news
VIDEOS  | 
VIDEOS  | 

Tre Williams Turns Pro For Primitive!

P Rod’s Company, Primitive turns Tre Williams Pro!
NEWS  | 

Marek Zaprazny Parts Ways With Primitive

After a long run with Primitive, Marek has left the company
NEWS  | 

Filipe Mota Joins Primitive

And he has a nasty video part to prove it!
NEWS  | 
NEWS  | 

Check Out Primitive’s Best Trick Jam

Coming at you from the SLS Tour Qualifier
NEWS  | 

Check Out Spencer Hamilton’s Vancouver Part

He’s a good Canadian boy through and through
VIDEOS  | 

Check Out the B-Sides from Primitive’s What the P-Rod? Video

It’s never a bad idea to celebrate Paul Rodriguez’s skating
VIDEOS  | 

Check Out Primitive’s New Skatepark

They pulled out all the stops
VIDEOS  | 

Go Behind the Scenes of Primitive’s Fourth Quarter Video

Watch Miles Silva and Robert Neal work on their parts
VIDEOS  | 

Check Out Some New Clips of Franky Villani in Action

He’s helping skateboarding evolve with every session
VIDEOS  | 

Paul Jackson Takes Us Behind His Marvel Collection

The artist has made many of Primitive’s board pop
STYLE  | 
VIDEOS  | 

Primitive Drops a Full-Length to End 2020

It’s the latest from the prolific company who has given us a ton in a trying year
NEWS  | 

Primitive Drops a Tease for a New Video

Get ready for Fourth Quarter next week
VIDEOS  | 

Primitive and New Balance Announce New Collaboration with Video

Two brands, several riders, one cool new collab
STYLE  | 

PRIMITIVE GOES INTERNATIONAL IN ITS LATEST VIDEO

Sweden and Germany get repped by two talented skaters
VIDEOS  | 

WATCH THE FINAL EPISODE OF PRIMITIVE’S BEHIND THE MISSIONS SERIES

It’s one last look behind the scenes of Encore.
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WATCH ERICK WINKOWSKI “TRESPASS” ALL OVER NEW VIDEO

Do not attempt this at home (also stay in your home).
VIDEOS  | 

PRIMITIVE IS TAKING US BEHIND THE SCENES OF ENCORE

Watch their skaters take on Chengdu, China.
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