Primitive and New Balance Announce New Collaboration with Video

Isn’t it nice when people can work together? We have it on good authority that teamwork makes the dream work. Primitive and New Balance have several shared riders in their stable. That’s not uncommon. What’s cool, though, is that Primitive and New Balance also now have a new shoe collaboration in the works.

Recently, New Balance released a new shoe in honor of Tiago Lemos, but apparently that was not all for Lemos. Now, some of his fellow New Balance skaters are joining him. Primitive and New Balance have plans to keep their collaboration going, but they already have their first shoe ready to go. It’s called the 212, and we know you want to see it in action? We’ve got good news. Several international skaters who ride for both Primitive and New Balance feature in this video called Global Friends that supports an international community while also, you know, selling shoes. Pedro Biagio, Charlie Munro and, of course, Lemos are among the skaters wearing the new 212 in the video, which you can watch above.