Jerry Hsu Expresses Why He Left Enjoi
Jerry Hsu recently opened up in an interview with Monster Children, where he talks about life with sponsors compared to now, where he considers himself “not very sponsored” but at the same time feeling free. He also goes into detail about his current brand Sci-Fi Fantasy and its progress, as well as his views on what happened to his previous board sponsor Enjoi.
“Sci-Fi is sort of my sponsor, but not really, because I just sort of sponsor myself, basically.”, Hsu said.
Hsu expresses the frustration he felt when trying to help the brand he helped build from the bottom up. Here's what he had to say:
I think that it was definitely time for it to end. Enjoi lives in a place under these umbrella companies, and it always has.
When I was there, it always seemed like we were fighting the people who owned us. We were always trying to satirize their perspective about business and stuff like that. For Enjoi to finally succumb to the profit motive, it's sort of poetic, sort of tragic, but ultimately inevitable.I care about my friends who rode for Enjoi, and I care about the company's legacy, but I also know that trying to be creative under those circumstances is very, very difficult. It's probably a relief for Louie to not be there anymore.
I remember when I'd try to voice my opinion or make a difference in some way when I was there, and I'd just be ignored. Being ignored by a company that you kind of helped build was very frustrating. That's kind of why I left.
I think Enjoi will continue to live. The brand has a valuable aesthetic that's totally sellable, and whoever owns it now will keep it alive. It's sad for me, it'll be like seeing my baby in a Walmart or whatever. But that's just skating. Like, who fucking cares?
We are stoked not only that Hsu is still in the game, but with a small team helping run his own company, it's even better! He’s able to keep his creative mind at work and skate for fun.
That’s sick, Keep it up, Jerry!
