Santa Cruz Celebrates 50th

For half a century, Santa Cruz Skateboards has been rocking the skate scene with their rad boards, innovations, and designs.

It all began in 1973, when Richard Novak, Doug Haut, and Jay Shuirman opened a small shop in Santa Cruz, California. They were surfers who started making skateboards from leftover surfboard materials. But they soon realized that skateboarding was more than just a hobby; it was a way of life.

Image source @santacruzskateboards

They started to experiment with different materials, shapes, and graphics, creating some of the most iconic boards in skate history.

Highest Ollie Contest at the @santacruzskateboards 50-year celebration.

But Santa Cruz is not just about making awesome boards; they're also ma massive part of the skate family. They sponsor a diverse team of pro skaters and support local skate parks and events. Their passion for skateboarding and its culture has kept Santa Cruz Skateboards real and connected with skaters around the world.