Executives At Vans Part Ways Aiming to Steer Business Back on Track

Not long ago, Vans president Kevin Bailey said that “Vans has lost its fuck you attitude,” and now in a surprising turn of events, three high-level executives at Vans, have decided to step down from their positions. While their departure is a shock, it is a strategic move with hopes to revitalize the brand and refocus its direction.

The vision to bring Vans back on track is shared by these influential executives who have chosen to step down in order to make way for fresh perspectives and new strategies.

As well as giving everything a complete refresh, by remembering and reconnecting with its roots, Vans aims to reignite the passion and loyalty of its target audience. Fingers crossed for Vans.