Cariuma's New "Very Peri" Crowned Color Of The Year 2022
CARIUMA, a household name in the world of skateboarding, is the conscious shoe brand has been crowned Pantone’s Official Footwear Partner 2022 for their Color of The Year. Limited edition designs of Cariuma’s OCA Low and Catiba Pro shoes in the shade 'Very Peri' is described as a dynamic periwinkle blue hue with vivifying violet-red undertones, said to encourage personal inventiveness and creativity.
"This color is a response to the transformative times we are living in. As we emerge from an intense period of isolation, our notions and standards are changing. Very Peri helps us to embrace this altered landscape of possibilities, opening up to a new vision as we rewrite our lives." - CARIUMA
This Color Of The Year 2022 collaboration will be the fourth collaboration for the Brazilian brand, following their sold-out Classic Blue Color Of The Year 2020 and the also sold-out Color of the year 2021. In addition, for every pair of Cariuma sneakers purchased, the brand will plant a pair of trees in the Brazilian Rainforest, the lungs of the world, to directly aid reforestation & the preservation of our endangered species’ natural habitat.