TIAGO LEMOS UNVEILS HIS SIGNATURE SHOE

New Balance Numeric may not be the first skating brand you think of, but maybe that is about to change. The apparel company has been making shoes for athletes for years, so it’s only natural they would get into the world of skateboarding. One of the member of the brand’s skate team is Brazilian sensation Tiago Lemos. Now, New Balance Numeric has given Lemos his own signature shoe.

Lemos’ shoe is called the 1010, which will surely make fans of binary code happy. If we’re being honest, it’s not the most exciting shoe visually, but there is more to a good skate shoe than looks. Durability and comfort are also very important, and until we can throw on a pair of the 1010s we can’t speak to that. Lemos certainly looks impressive in this video while wearing his new shoe, but how much the 1010s are responsible for that. Maybe, to paraphrase a different ad from back in the day, it’s gotta be the shoes.

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