Adidas Drops Trading Company Footwear And Apparel Collection
Adidas Skateboarding in collaboration with Amsterdam-based skate collective Pop Trading Company (Pop) unveils its debut outdoor-inspired footwear and apparel line.
Informed by the flat lowlands of the Netherlands, the seasonal collection thoughtfully blends unique design cues from skateboarding and premium menswear cultures to create classic pieces that skateboarders, fashion aficionados and outdoor enthusiasts alike can enjoy in the outdoors while being protected against its changing elements. “We were stoked when adidas Skateboarding gave us creative reign to design this range,” says Peter Kolks, Pop’s co-founder. “They trusted our vision and provided us access to adidas’ vault for all categories.
We’re huge fans of the brand’s TERREX products so it was an honor to put our spin on the Swift R2 GTX with Scott Johnston, the brand’s footwear designer.” Kolks adds, “Our goal was to create a line that fuses skateboarding with menswear, to find elements that complement those two worlds, and deliver something truly unique and unexpected. We think this collection exceeded our expectations and we’re excited to share it with the world.”
For the first time, adidas Skateboarding reinterprets the TERREX Swift R2 GTX, a hiking silhouette that blocks wind and rain across changing terrain through its waterproof Gore-Tex technology on the membrane liner. The skateable model is adorned with an all-over Pop branding coupled with a bungee speed lacing system and a classic Continental rubber outsole for extra grip across any surface.
Deeply rooted in skateboarding, the iconic Campus ADV model arrives in a ripstop upper alongside a toe vamp with a hot melt rubber toe bumper that stretches to the heel–key features that offer extended durability. Rounding out the footwear’s aesthetics are suede eye stays and a recycled Orthalite sock liner for added comfort during longer sessions.
The collection’s standout apparel offerings utilize adidas’ recycled lightweight Primegreen technology with durable water repellent coating as seen in the packable Pop Tech Jacket and matching Pant set, which also sports sweat wicking AEROREADY features to help regulate heat management.
Finishing the collection’s apparel range is the Pop Thermal Long Sleeve for added thermal insulation, Pop Tech Tee ideal for layering, the Pop Tech Sockdesigned to be worn with the Swift R2 GTX and the Pop Superlite Cap to complete the line’s head-to-toe look.
In celebration of the new collection, adidas Skateboarding releases the “Pop Trading Company” skate video that showcases a playful balance of Pop’s tongue-in-cheek humor and skateboarding in the wilderness. The clip gives a glimpse into the dedication and resourcefulness that skaters embody just to get a session in among the iconic flat landscape of the Netherlands.
Offered in universal sizing for inclusivity, the adidas Skateboarding by Pop Trading Company Collection is available for purchase on February 18 via the Confirmed app, adidas.com/skateboarding, poptradingcompany.com and in select skate specialty retailers. The Pop Swift R2 GTX and Pop Campus ADVsilhouettes retail for $150 and $85 while the apparel articles range from $15-$180.
