ADIDAS AND PERFUME GET AVANT GARDE IN VIDEO COLLABORATION
Adidas Skateboarding is a well-established brand, so it can afford to take a risk or two. Like, say, collaborating with the Brazilian brand Perfume. Now, there’s nothing risky about a collab in general, and Perfume has some fine skaters at their disposal. However, this video collaboration is not a straightforward skate video. The Perfume team decided to get a little experimental with it.
This short film, called Locksley, is not afraid to zig when others might zag. This is what Fabiano Rodrigues’s brand has been known for practically since Perfume’s inception. Speaking of “inception,” this video might call to mind the trippiness of Christopher Nolan’s movie. Locksley features skaters such as Rodrigues, Joao Freitas, Kali Oliveira, Pedro Prosdossimi, and Akira Shiroma. We see a lot of skate videos here at Dose, so it’s nice when we get something fresh to share with you. Kudos to adidas and Perfume for that. Watch the video above.